AT&T

AT&T

Blog, Emails

2017. Multi-year contract. Assist the myAT&T app team with writing and developing email communications, blog posts, and associated assets. B2E.

YoBaby yogurt

Stonyfield Yogurt

Video Script

2016. B2B and B2E brand positioning video outlining Stonyfield YoBaby yogurt 2017 goals and initiatives. [Subcontract from The SuperGroup.]

Splenda

Splenda

Brand Positioning

2016. Assisted Splenda Naturals and Splenda Zero with various brand positioning needs including creating a brand manifesto, customer mood boards, and brand launch and re-launch content. [Subcontract from The SuperGroup.]

Johnson & Johnson

Johnson & Johnson

Video Scripts

2015. Contracted to write video scripts for Johnson & Johnson products, including Zyrtec and Acuvue. Videos were shared online, used in Walmart endcaps, and shown at a national sales meeting. B2C, B2E. [Subcontract from The SuperGroup.]

IHG Intercontinental Hotels Group

IHG

website, Emails

2015. B2C writer for the IHG Business Rewards microsite, autoresponders, and associated emails. Work included pre-launch materials and post-launch updates. Used by customers of Holiday Inn, Staybridge Suites, Crowne Plaza, and Hotel Indigo, among others.

Pfizer

Pfizer

brand positioning

2015. Branding headline development for use in consumer-facing applications for three Pfizer products: Centrum, Caltrate, and Emergen-C. B2C. [Subcontract from The SuperGroup.]

Relay for Life

AMERICAN CANCER SOCIETY

website, social media, emails

2014. Lead writer for the American Cancer Society Making Strides Against Breast Cancer and Relay For Life event websites. Working from UX wireframes, SEO page content was produced, along with autoresponders, email libraries, all areas of the secure participant center, an online game, ecards, and social media content. B2C.

American Cancer Society

Website

2014. Senior writer for launch of consumer-facing sites that focus on bringing sports teams into the fight against cancer. Lead writer on websites for Coaches vs Cancer and A Crucial Catch. B2C.

Quickstep Floors

quickstep floors

blog

2014. Interior design and decorating blog to support Quick·Step floors - the leader in laminate flooring. Served as blog editor and writer and created dozens of blog posts for the 2014 Quick·Step Style site launch. B2C. [Subcontract]

AT&T

AT&T

blog, emails

2014. Multi-year contract. Worked with senior leaders to create internal communications. My contributions included defining topics, editing and writing content, and designing marketing emails. The community I created won company awards and served as a benchmark at AT&T.

IHG Intercontinental Hotels Group

webmd

advertorials, banner ads

2013. Work with WebMD to develop advertorials, interstitials, banner ads, lead-in links, and associated assets to support a variety of health-related information for both their U.S. and U.K. websites. B2C.

AT&T

AT&T

Video Scripts, Production

2013. Produced numerous videos for AT&T internal use. Both live action and animated concepts were executed. Work involved concept creation, script writing, storyboards, and video production. B2E.

this is a title

Yamaha

Video Scripts, Taglines

2013. Created 12 ninety second video scripts and 12 taglines for Yamaha's 2014 boat product line. The B2C videos were used on the Yamaha website and at trade shows. [Subcontract]

this is a title

the coca-cola company

research, white paper

2012. Researched company data and participated in SME interviews for a 2012 company culture audit. Focused on 11 areas of Coca-Cola culture (i.e.,hiring, benefits, diversity, recognition, communications, community, sustainability, etc.) the finished product was 70 pages long and used worldwide. B2B.

American Cancer Society

emails, video, landing pages

2012. Writer for the American Cancer Society's 2011 and 2012 year end giving campaign. The assignment involved creative concepting and writing a progressive, multi-week email campaign, associated landing pages, video scripts and related assets. B2C.

IHG Intercontinental Hotels Group

the coca-cola company

website, e-learning

2012. Decade-plus long contract. Writing and project management for dozens of employee-facing projects for Coca-Cola University and the company's Human Resources department. B2E.

this is a title

american cancer society

blog

2011. The American Cancer Society's Choose You website promoted good health and cancer prevention. I was hired as a bylined blogger to bring a more fun and casual "women's magazine" style to their blog posts and social media messaging.

THE Home depot

website

2010. Hired to write copy for the redesign of HomeDepot.com. I took the lead on the "For Pros" section and had a lot of fun creating copy for the nation's top home improvement retailer. Big project — and fantastic finished product. [Subcontract]

food lion

Website

2009. Food Lion needed all new copy for the FoodLion.com website. The writing focused on Food Lion's mantra of "Good Neighbors, Great Prices" and centered around their goals of customer service, community involvement, and value. [Subcontract]

IHG Intercontinental Hotels Group

the lady from sockholm

feature film script, production

2005. As head of the production company, I worked intimately with the set designer, puppet maker, editors and voice talent to achieve the finished product. In addition, I coordinated all business needs including hiring cast and crew, securing vendors, budgeting and accounting. Pre-production to premiere was a two-year process, so I am well-versed in managing long-term assignments with complex needs. The film won numerous awards and is available on DVD. Learn more.